Simply Savory by Rachel: All-Natural Seasoning Blends Where the Flavor Resides

Dayton, OH – “I’ve always loved cooking. My grandmother spent quite a bit of time in the kitchen, and I would be right there with her – mostly because I was afraid of the dog in the yard,” Rachel Blanks, Owner of Simply Savory by Rachel, shared with a chuckle. “I loved mixing my own seasoning blends for my food. I started out as the ‘Domestic Diva’, cooking live on air every Wednesday. People started asking for recipes and instructions for the meals I made, so I’d give them little baggies of mixed seasonings that they could cook with.”

Even at Rachel’s wedding in 2011, all 150 guests were given little bottles of seasonings as favors. She started making plans to start a business, but in 2013 was diagnosed with Multiple Sclerosis. While life’s twists and turns may have delayed Rachel’s business plans, they didn’t stop her dreams – or flavor mixing. In fact, as a result of her new reality, Rachel found that making her own seasoning blends became a matter of accessibility, needing to reduce the number of containers she needed to get off the shelf or twist open.  

“Because of some of the limitations I had when I got my diagnosis, I realized that I didn’t need 25 bottles of seasonings, I needed just one – enabling me to continue with my cooking. The more flavors I mixed, the more I noticed that it was also preventing me from purchasing and wasting bottles and bottles of expensive seasonings, when I only needed to use a teaspoon of each at a time. Rachel realized that she had a winning product – complete seasonings with bold flavors, and in 2019, Simply Savory was born.

Moving into 2020, though a year filled with unprecedented challenges, Simply Savory experienced record-breaking growth in a time when other businesses were shutting down. During this time, Rachel also reconnected with Myke Connolly of Stand Out Truck, whom she had previously met in 2010 as part of a business competition. “I got back in touch with Myke in April 2020, and he encouraged me to get back into the Hundred Grand Plan, which was so important for my journey.”

“As my business continued to grow, he gave me a nickname – PIM, for ‘Passive Income Machine’. I realized that I was making money in my sleep! Myke would get so excited – even though it wasn’t even his business. He has this genuine excitement for other people. Myke recognized that I was behind the curve with the online component of my business, and with some strategizing, my hobby turned into a brand! When I got featured on the Stand Out Truck™, I was so excited. Working with Myke definitely helped all the pieces to fall into place.” In less than a year, Simply Savory by Rachel sales picked up significantly. From first quarter to fourth quarter, sales increased over 800%. “I was doing the work, but I wasn’t working as efficiently and effectively as I was able to with that extra insight Myke brought to my business – which yielded results!”

And along with her revenues, Rachel’s list of seasoning blends continues to grow. “The combinations are inspired by the seasonings people are looking for the most, but all natural and full of flavor, without the fillers. Gem City Blend is our number one seller, named after a part of the city in Dayton, OH called Gem City. It’s a multi-purpose seasoning – and a kitchen ESSENTIAL. Our family doesn’t roast our turkey without it! This is the workhorse seasoning – great on vegetables, beef, chicken, and so many other options!” 

One of Rachel’s personal favorites is the Buttered Cinnamon Toast, said to inspire memories of Thanksgiving and Holiday baking all rolled into one. It can be sprinkled in hot chocolate or coffee, and Rachel’s preferred use is in her baking. As a matter of fact, the delicious blend was so well-received that as of November 2020, it went wholesale and is used in a local restaurant.  

“I look forward to what 2021 will hold. We piloted a subscription box in 2020 that was successful, and we’ll be bringing them back with 3 sample packs of seasoning blends that won’t be available for individual sale on the website. It’s an opportunity to expose people to new and improved ways of flavoring their food. I’ve been able to incorporate my love for educating into my business by helping people learn about new herbs and spices, and how to use them in their cooking.” Customers can look out for the release of 12 boxes this year.  

You can purchase your own Grab Box! and get first access to samples of limited edition Simply Savory by Rachel seasoning blends or purchase from her catalog of amazing flavors at SimplySavorybyRachel.com. Be sure to check out the Simply Savory by Rachel Blog for amazing recipes and meal ideas too! You can connect with Rachel and hear about updates and new releases on Facebook and Instagram.

Ready to level up your business? Need to move your brick and mortar business to the online space? Connect with Mychal Connolly to get in on the Hundred Grand Plan and get results!

Be on the lookout for Simply Savory by Rachel digital ads displayed on the Stand Out Truck™. 

This profile has been developed as part of the brand awareness campaign for Simply Savory by Rachel, managed by the team at Stand Out Truck™.

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