Getting Married Soon? Don’t Miss the Western NE Fall Bridal Show
Springfield, Mass. - Photographers, flowers, music, food and anything a couple could want for their wedding can be found at the annual Western New England Bridal Show on November 6. The fall show at the MassMutual Center is a chance to get information for planning a wedding and speak with a wide variety of vendors.
“They can meet tons of wedding professionals and get tons of ideas in one day and at one location, making it simple,” said CJC Events Producer Lisa Powers, who is organizing the event.
The Western New England Bridal Show has been helping couples plan their wedding for 18 years. The event is the largest fall event for wedding planning.
“We’re always fresh with local trends and wedding planning information and inspiration,” she said. “We bring the best of the best local wedding professionals together.”
Powers said the timing is perfect to start wedding planning. It’s the off-season for most vendors, so brides and grooms can have more time to ask questions. With the approaching holidays, couples can take the information they’ve gathered and share it with their families when they’re together.
Coming Back Strong
After a downturn during the pandemic, Powers said there has been an increase and renewed excitement in planning weddings.
“Weddings are here to stay,” she said. “People just want to get together again. They just want to celebrate and be with the people they love and have a great time doing it.”
Even with the resurgence, it’s always a challenge to make sure people know about the Bridal Show. Powers notes that not everyone in the community is recently engaged or in the midst of wedding planning, so targeting these couples can be difficult.
Using the traveling digital billboard of the Stand Out Truck® is one way she hopes to gain more awareness. Because the truck can reach more people than traditional advertising, it’s a unique way to be spotted by a higher number of people.
“Any extra attention is good,” Powers said. “It’s more attention in places that could be unexpected.”
She hasn’t used the Stand Out Truck® before, but has followed others who have been successful using it for their own campaigns.
“I figured this was as good a time as any to give it a try, especially for an event,” she said.
In addition to promoting the bridal show, the truck is a potential vendor for weddings. The Stand Out Truck® can been used to congratulate couples on their wedding day.
Prizes and Samples and More
The first 150 brides who arrive will receive a goodie bag, plus there are giveaways for special items like diamond earrings, discounts on photography, champagne and more.
Attendees can discover a multitude of ways to make their wedding unique, such as different types of photo booths, a beer truck or a LED lighted dance floor. They can also find plenty of traditional vendors, view potential dresses and sample food and cake.
Most people have never planned a wedding, which makes the Western New England Bridal Show a good place for couples to start.
“You can do a lot of comparison on style, price point, value, experience, you can talk to a lot of people and take it from there,” said Powers. “We put it all under one roof in one day and have a good time with it.”
Tickets are $8 in advance or $10 at the MassMutual Center. Pre-register and find more information at westernnewenglandbridalshow.com.
Use the Stand Out Truck® for your next event or celebration.
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