Digiarks. Giving Digital Marketing a Good Name.
Ensuring that clients aren’t overly reliant on an agency isn’t a traditional business philosophy, but it’s one that Digiarks embraces.
CEO and Founder Jordon Neustrom started Digiarks to ensure clients felt ownership of the work that his agency is doing on their behalf. He enlisted a former colleague Rob Madrid who joined as COO and co-founder.
Jordon Neustrom, CEO
Digiarks focuses on digital marketing and data analytics, whether it’s campaign management, managing web development, consultation, analyzing data or initiating CRM (customer relationship management). Although their focus is on digital media, Neustrom and Madrid have experience in traditional marketing.
“I’m just a marketer where digital just happens to be my primary tool,” Madrid said, adding that sometimes digital is right for a client and other times another campaign might make more sense.
Rob Madrid, COO
“Our approach is to be completely transparent,” he said, whether it’s through pricing or advice. “Digital marketers sometimes have a bad name, and we seek to fix that.”
Madrid and Neustrom wanted to create an agency with integrity, one that would have a digital partnership with clients and focus directly on their needs and benefits.
“Sometimes when you’re working with clients, the interest of the agency and the interest of the client aren’t aligned,” Madrid said. “It just happens. The only way to control that one hundred percent is to own your own business.”
It’s a different philosophy but one that they hope will create stronger and more lasting relationships that can benefit everyone involved.
“Our approach is to be completely transparent, whether it’s through pricing or advice. Digital marketers sometimes have a bad name, and we seek to fix that.”
Although Digiarks is a relatively new agency, their current clients include those in home services and manufacturing. While current clients are small, they are eager to expand into larger businesses and corporations. Madrid feels an ideal company they can help is one that has sophisticated marketing needs but might not have internal resources to accomplish them.
“We’d love to work with people who want to use our brains and respect the knowledge we have,” he said.
Madrid also suggests that companies consider using Digiarks as a fractional chief marketing officer. He said the cost is more affordable than many companies might realize and a huge impact can be made with a small investment.
“Sometimes a few hours of help a month is all you really need to get yourself to a point to achieve your goals,” Madrid said. “So many companies could benefit just from investing a couple of hours with us and discovering our thoughts and expertise.”
“I think we would open their eyes to a lot of ways we could help them,” he said.
Learn more about Digiarks and set up a consultation with the team at digiarks.com.
Helping businesses stand out, Stand Out Truck® shares standout stories with the community through larger-than-life mobile billboards. It’s a dynamic way to share your message and get your business noticed. Find out more at https://www.standouttruck.com/contact
