Eastfield Mall x Stand Out Truck
You’ve no doubt seen seen the lines of cars for the drive-through Covid-19 testing here at the Eastfield Mall. While the circumstances are truly unfortunate, the mall’s role as a testing site presents an opportunity to you, it’s merchants, during the holiday shopping season.
Now is the time to get your message in front of a captive audience! To help, the Eastfield Mall is working with Stand Out Truck, an attention-grabbing, rolling electronic billboard that displays bold, bright advertising messages that are impossible to ignore. You may have already seen it on the roads of Western MA promoting a wide range of brands and programs.
The Stand Out Truck will drive through Eastfield Mall’s parking lots and on Boston Road in the weeks ahead.
Don't miss your chance to promote your business during the holiday shopping season!
Consumers actually make shopping decisions while in the car
It is estimated that the average driver spends up to 17,600 minutes driving each year. Due to this, we can imagine that many drivers will have noticed billboards and truck advertisement during that time.
Having your product displayed while consumers are on the road can have huge advantages for your company and will increase your brand’s top-of-mind awareness!
97% of consumers who read mobile billboards recall what they read
According to Outdoor Advertising Magazine, 97% is the rate of recall for mobile billboard advertising. Modern day consumers are more likely to be able to remember an interesting or engaging out-of-home billboard than that of a social media ad.
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